| Title | CONNECTIONS |
| Brand | HEINEKEN |
| Product/Service | HEINEKEN |
| Category |
A07. Use of Licensed / Adapted Music |
|
Entrant
|
PUBLICIS ITALY Milan, ITALY
|
|
Idea Creation
|
PUBLICIS ITALY Milan, ITALY
|
|
Production
|
SMUGGLER London, UNITED KINGDOM
|
|
Production 2
|
SIZZER AMSTERDAM, THE NETHERLANDS
|
Credits
| Bruno Bertelli |
Publicis Italy |
Global Chief Creative Officer Publicis WW |
| Cristiana Boccassini
|
Publicis Italy |
Chief Creative Officer Publicis Italy |
| Luissandro Del Gobbo |
Publicis Italy |
Global Executive Creative Director Publicis Italy |
| Mihnea Gheorghiu |
Publicis Italy |
Global Executive Creative Director Publicis Italy |
| Eoin Sherry |
Publicis Italy |
Creative Director Publicis Italy |
| Arthur Amorim |
Publicis Italy |
Associate Creative Director Publicis Italy |
| Dan Arango |
Publicis Italy |
Associate Creative Director Publicis Italy |
| James Moore
|
Publicis Italy |
Global Strategy Director Publicis Italy |
| Francesca Zazzera |
Publicis Italy |
Head TV Production Publicis Italy |
| Beatrice Pepe |
Publicis Italy |
Producer |
| David Pagnoni |
Publicis Italy |
Worldwide Account Director |
| Codruta Arbore |
Publicis Italy |
Account Director |
| Tinatin Prangishvilli |
Publicis Italy |
Account Intern Publicis Italy |
| Chris Smith |
Smuggler |
Director |
| Jack Harrison |
Smuggler |
Director Of Photography |
| Emily Jane Robinson |
Smuggler |
Director Of Photography |
| Rina Yang |
Smuggler |
Director Of Photography |
| Adric Watson |
Smuggler |
Director Of Photography |
| Adric Watson |
Smuggler |
Director Of Photography |
| Duncan Smith |
Smuggler |
Director Of Photography |
| Olan Collardy |
Smuggler |
Director Of Photography |
| Tim Tregoning |
Smuggler |
Director Of Photography |
| Sara Wallace |
Smuggler |
Executive Producer |
| Kate Noble |
Smuggler |
Producer |
| Stuart Greenwald |
Smuggler |
Editor |
| Alessandro Belotti |
Smuggler |
Digital contents editor |
Write a short summary of what happens in the film
The film portrays some of the perils of socializing with friends during the pandemic: glitched screens, poor connections, and photobombs are just some of the new challenges that put the virtual hanging out with friends to a test. And we know it's not the best get-together, but definitely, it's the best way to get together
Cultural / Context information for the jury
With everyone locked up inside their homes, the way of socializing just changed. Now we spend more time seeing our friends screen to screen than face to face. The good part is that modern technology helps us stay connected during lockdowns. Of course, such get-togethers don't always come off without a hitch.
Tell the jury about the choice of music track.
The music track choice played a fundamental role in this spot. Being a film without dialogue, we needed to find a soundtrack that would help the storytelling, emphasizing the positive message that we wanted to deliver. That's how we land on "That's life," a popular song written by Dean Kay and Kelly Gordon and first recorded in 1963 by Marion Montgomery. Many artists later recorded the song, but the version that best suited the flow of our film was the one made by David Lee Roth. Then we started to create our own cover from there, adapting each part of the lyrics and rhythm to fit perfectly with the situations. Because yes, that's life and this is what we got, but it's not as bad as it seems, we just have to get up and get back on the run.