DANIEL CRAIG VS JAMES BOND
Title | DANIEL CRAIG VS JAMES BOND |
Brand | HEINEKEN |
Product/Service | HEINEKEN |
Category |
A07. Use of Licensed / Adapted Music |
Entrant
|
PUBLICIS ITALY Milan, ITALY
|
Idea Creation
|
PUBLICIS ITALY Milan, ITALY
|
Production
|
SMUGGLER London, UNITED KINGDOM
|
Post Production
|
THE MILL London, UNITED KINGDOM
|
Additional Company
|
HEINEKEN INTERNATIONAL Amsterdam, THE NETHERLANDS
|
Credits
Bruno Bertelli |
Publicis Italy |
Global Chief Creative Officer Publicis WW |
Cristiana Boccassini
|
Publicis Italy |
Chief Creative Officer Publicis Italy |
Marco Venturelli |
Publicis Italy |
Global Executive Creative Director |
Luca Cinquepalmi
|
Publicis Italy |
Global Executive Creative Director |
Luissandro Del Gobbo |
Publicis Italy |
Global Executive Creative Director |
Fabrizio Tamagni |
Publicis Italy |
Associate Creative Director Publicis Italy |
Michela Talamona |
Publicis Italy |
Associate Creative Director Publicis Italy |
Mihnea Gheorghiu |
Publicis Italy |
Global Executive Creative Director |
Milos Obradovic |
Publicis Italy |
Digital Creative Director |
Gustavo Lacerda |
Publicis Italy |
Associate Creative Director |
Sandra Bold |
Publicis Italy |
Digital Creative Director Publicis Italy |
Andrea Parra Vinasco |
Publicis Italy |
Digital content creator |
James Moore |
Publicis Italy |
International Strategic Planner |
Mariella Maiorano |
Publicis Italy |
Head TV Production Publicis Italy |
Carla Solaro |
Publicis Italy |
TV Producer |
Sabrina Sanfratello |
Publicis Italy |
Producer Publicis Italy |
David Pagnoni |
Publicis Italy |
Worldwide Account Director |
Francesca Baldrighi |
Publicis Italy |
Account Director Publicis Italy |
Silvia Ghiretti |
Publicis Italy |
Account Director |
Colin Hickson |
Publicis London |
Head TV Production |
Stuart Williams |
Publicis London |
Senior Strategist |
Miles Jay |
Smuggler |
Director |
Chayse Irvin |
Smuggler |
Director Of Photography |
Fergus Brown |
Smuggler |
Managing Director |
Gustav Geldenhuys |
Smuggler |
Producer |
Sam Jackson |
Smuggler |
Production manager |
Robin Brown |
Smuggler |
Production Designer |
Sean Hill |
Smuggler |
BTS Director |
Ben Jordan |
Smuggler |
Editor |
Hasani Franke |
Smuggler |
Editor |
Stuart Greenwald |
Smuggler |
Editor |
Misha Stanford Harris |
The Mill |
Executive Producer |
Raj Sehgal |
Grand Central Recording Studio London |
Sound Engineer |
Write a short summary of what happens in the film
Starting with a high-speed taxi sequence, Daniel Craig is constantly recognised as James Bond by surprised locals as he hunts down his missing passport, before enjoying a cold refreshing Heineken®.
Cultural / Context information for the jury
For most of the people, the actor who played James Bond will be forever just James Bond. Playing James Bond gives to any actor an incredible success, but there is also a downside. Few people remember his real name or his other roles, no one thinks he's someone who can go on vacation and sit at the counter asking for a beer: he will always be served with a Martini.
Tell the jury about the choice of music track.
The chosen music is the classic James Bond theme, to make the film recognizable and iconic. But it also helps in enhancing the contrapposition between Daniel Craig and James Bond, since it is played only when people mistake Daniel Craig for James Bond.