BUTTERFLY

Short List
TitleBUTTERFLY
BrandSKY UK LTD.
Product/ServiceSKY NATURE
Category B04. Animation
Entrant SKY CREATIVE London, UNITED KINGDOM
Idea Creation SKY CREATIVE London, UNITED KINGDOM
Idea Creation 2 TIME BASED ARTS London, UNITED KINGDOM
Production TIME BASED ARTS London, UNITED KINGDOM
Post Production TIME BASED ARTS London, UNITED KINGDOM
Credits
Name Company Position
Dani Sierra Sky Creative Agency Producer
Liz Arnott Sky Creative Agency Senior Producer
Alex Haley Sky Creative Agency Creative Director
Rob Blishen Time Based Arts Director
Mark Jones Sky Creative Agency Design Director
Luke Tilly Sky Creative Agency Designer

Write a short summary of what happens in the film

In order to get closer than ever to nature, our film takes the viewer on a hypnotic looped journey into the wondrous macro texture and colours of a butterfly’s wing, revealing within it the epic grandeur of a natural environment that in turn becomes the creature’s habitat. Our spot opens moving towards a butterfly resting on a rock near a waterfall. The camera goes into macro detail on its vibrant wings until we’re almost part of the patterns and textures we pass over. A rich green pattern on a wing transitions into a lush forested landscape, marking the change from macro shot to epic wide. We pass over the forest heading towards a distant waterfall, before revealing more butterflies darting about close to the water’s edge. One of these rests on a rock, in front of the waterfall; it is the same butterfly we first encountered, in the same spot.