Title | LIZARD |
Brand | SKY UK LTD. |
Product/Service | SKY NATURE |
Category |
B04. Animation |
Entrant
|
SKY CREATIVE London, UNITED KINGDOM
|
Idea Creation
|
SKY CREATIVE London, UNITED KINGDOM
|
Idea Creation 2
|
TIME BASED ARTS London, UNITED KINGDOM
|
Production
|
TIME BASED ARTS London, UNITED KINGDOM
|
Post Production
|
TIME BASED ARTS London, UNITED KINGDOM
|
Credits
Dani Sierra |
Sky Creative Agency |
Producer |
Liz Arnott |
Sky Creative Agency |
Senior Producer |
Alex Haley |
Sky Creative Agency |
Creative Director |
Rob Blishen |
Time Based Arts |
Director |
Mark Jones |
Sky Creative Agency |
Design Director |
Luke Tilly |
Sky Creative Agency |
Designer |
Write a short summary of what happens in the film
A lizard almost becomes one with its environment in this spot, as we contrast the close-up textures and colours of its scales with the uneven natural terrain of its surroundings.
Our spot opens in a desert-like atmosphere, where the wind whistles past an old tree stump. Resting at the base of this is a brightly coloured lizard, which tilts its head as we approach and turns towards camera. We move further in towards it, going into macro detail across its luminous, scaly skin. In such close proximity, the scales appear like landscape ridges, and we easily transition into the rocky terrain of the desert-like landscape we now move over. We continue passing across this rugged earth until the old tree stump presents itself again, the same lizard darts out at its base, and we once again go from an epic wide shot into a macro shot of the lizard’s skin.