Title | JOIN THE GOODNESS |
Brand | BABYBEL |
Product/Service | BABYBEL CHEESE |
Category |
B05. Visual Effects |
Entrant
|
SOLAB Paris, FRANCE
|
Idea Creation
|
HAVAS Chicago, USA
|
Production
|
SOLAB Paris, FRANCE
|
Post Production
|
PLATIGE IMAGE Warsaw, POLAND
|
Post Production 2
|
FIRM STUDIO Paris, FRANCE
|
Credits
NICOLAS TIRY |
SOLAB |
Executive Producer |
HERVE DE CRECY |
SOLAB |
Director |
ANNE-CATHERINE BARRET |
BABYBEL |
Brand management |
KATHERINE DALMAN |
BABYBEL |
Brand management |
AMY MERCHANT |
HAVAS CHICAGO |
Agency management |
CHARLOTTE PICQ |
HAVAS CHICAGO |
Agency management |
JOHN NORMAN |
HAVAS CHICAGO |
Chief Creative Officer |
DAVID YOUSEFI HASHTYANI |
GUM |
Music composer |
Write a short summary of what happens in the film
The spot "Join the Goodness" resembles a movie trailer featuring both real imagery and CGI by a multi-awarded animation studio. The spot immerses consumers in a fantasy world filled with temptation. The Babybel league—mini cheese heroes in red wax costumes—saves the day, joyfully inviting consumers to Join the Goodness with more mindful eating habits and a balanced, diversified diet.