| Title | 1 OUT OF 9 |
| Brand | PINK RIBBON |
| Product/Service | PINK RIBBON |
| Category |
B02. Non-profit / Foundation-led Education & Awareness |
|
Entrant
|
MORTIERBRIGADE Brussels, BELGIUM
|
|
Idea Creation
|
MORTIERBRIGADE Brussels, BELGIUM
|
|
Media Placement
|
MORTIERBRIGADE Brussels, BELGIUM
|
Credits
| Nicolas Gaspart |
mortierbrigade |
Copywriter |
| Fred Zouag |
mortierbrigade |
Art Director |
Translation: Provide a full English translation of any text.
Belgium holds a sad world record
it’s the country with the highest rate of breast cancers
1 in 9 Belgian women will get it in their lifetimes
and even though it’s a mind-blowing number…. it still is just a number
so we collaborated with one of Belgium’s leading newspapers
and gave the cold numbers a human face…
on a friday night
we filled the back cover of the newspaper with the faces of 23 women,…
… the exact same 23 women that were in the newspaper that day
we collected the real time data and we showed what 1 in 9 really means
“1 in 9 women will get breast cancer. In today’s news, it could be these two."
we turned the numbers into faces the straightest way possible
we made it painfully obvious how big of a problem breast cancer is.
and how close it is.
visits on the website doubled, helping women how to check their breasts
and + 37% pink ribbons were sold, funding the fight against breast cancer.