Title | COBBLESTONE TRIBUTE |
Brand | HET NIEUWSBLAD |
Product/Service | HET NIEUWBLAD |
Category |
B01. Brand-led Education & Awareness |
Entrant
|
LDV UNITED Antwerp, BELGIUM
|
Idea Creation
|
LDV UNITED Antwerp, BELGIUM
|
Credits
Dries De Bruyn |
LDV United |
Creative Director |
Dennis Vandewalle |
LDV United |
Creative Director |
Dries De Wilde |
LDV |
Copywriter |
Willem De Wachter |
LDV United |
Art Director |
Write a short summary of what happens in the ambient execution or campaign.
Due to COVID-19, we used the racing course as a platform to pay tribute to all Belgian healthcare workers.We painted the names of hundreds of anonymous health workers with the same last name as cyclists, as a tribute to all healthcare workers who were doing heroic work day after day.