Title | 28 SECONDS |
Brand | HELSEDIREKTORATET / THE NORWEGIAN DIRECTORATE OF HEALTH |
Product/Service | ANTI-SMOKING AWARENESS |
Category |
B02. Non-profit / Foundation-led Education & Awareness |
Entrant
|
PER HøJ Oslo, NORWAY
|
Idea Creation
|
PER HøJ Oslo, NORWAY
|
Production
|
BÅDE Oslo, NORWAY
|
Additional Company
|
HELSEDIREKTORATET / THE NORWEGIAN DIRECTORATE OF HEALTH Oslo, NORWAY
|
Credits
Christoffer Rontén |
Per Høj |
Creative |
Theis Roksvåg Pedersen |
Per Høj |
Creative |
Sverre Midttun |
Per Høj |
Account Manager |
Nanna Skipper Grønli |
Per Høj |
Project Manager |
Eskil Paus |
Både Og |
Director |
Hans Christian Heide |
Både Og |
Sound Designer |
Write a short summary of what happens in the radio advert
Quitting smoking sucks, but some of the benefits come much faster than anticipated. The radio work shows the rewarding progression of quitting by presenting every second as one day, with a voice-over presenting benefits that occur along the way.
Script. Provide the full radio advert script in English.
If you quit smoking now, and every second of this ad equalled one day, your sense of taste and smell would have improved already. Now, after (10) days, the risk of heart attack is lowered, and now after (14) your skin looks healthier. And, there (18) your lung capacity has increased. Quit for 28 days and the chance of quitting forever increases fivefold. You can do it in Stoptober! Get help at slutta.no