1 OUT OF 9

Short List
Title1 OUT OF 9
BrandPINK RIBBON
Category B02. Non-profit / Foundation-led Education & Awareness
Product/ServicePINK RIBBON
Entrant MORTIERBRIGADE Brussels, BELGIUM
Idea Creation MORTIERBRIGADE Brussels, BELGIUM
Media Placement MORTIERBRIGADE Brussels, BELGIUM
Credits
Name Company Position
Nicolas Gaspart mortierbrigade Copywriter
Fred Zouag mortierbrigade Art Director

Translation: Provide a full English translation of any text.

Belgium holds a sad world record it’s the country with the highest rate of breast cancers 1 in 9 Belgian women will get it in their lifetimes and even though it’s a mind-blowing number…. it still is just a number so we collaborated with one of Belgium’s leading newspapers and gave the cold numbers a human face… on a friday night we filled the back cover of the newspaper with the faces of 23 women,… … the exact same 23 women that were in the newspaper that day we collected the real time data and we showed what 1 in 9 really means “1 in 9 women will get breast cancer. In today’s news, it could be these two." we turned the numbers into faces the straightest way possible we made it painfully obvious how big of a problem breast cancer is. and how close it is. visits on the website doubled, helping women how to check their breasts and + 37% pink ribbons were sold, funding the fight against breast cancer.