Title | PORK |
Brand | VEGANZ GROUP AG |
Product/Service | VEGANZ |
Category |
C03. Print & Publishing |
Entrant
|
PHILIPP UND KEUNTJE Hamburg, GERMANY
|
Idea Creation
|
PHILIPP UND KEUNTJE Hamburg, GERMANY
|
Production
|
CARIOCA STUDIO Bucharest, ROMANIA
|
Credits
Diether Kerner |
Philipp und Keuntje |
Chief Creative Officer |
Sönke Schmidt |
n/a |
Executive Creative Director |
Philip Wienberg |
n/a |
Executive Creative Director |
Jan-Sievert Krause |
Philipp und Keuntje |
Executive Creative Director |
Vera Jordan |
Philipp und Keuntje |
Art Director |
Lukas Bausch |
Philipp und Keuntje |
Copywriter |
Hagen Dohr |
n/a |
Copywriter |
Sophie Hansen |
Philipp und Keuntje |
Executive Client Service Director |
Sandra Wons |
Philipp und Keuntje |
Project Manager |
Lisa de Wall |
Philipp und Keuntje |
Art Buying |
Sven Fröhlich |
Philipp und Keuntje |
Post Production |
Mareike Dörries |
Philipp und Keuntje |
Final Artwork |
Tell the jury about the illustration.
These lovingly detailed 3D-generated illustrations were created with subtle story elements to illustrate that meat is “tasteless”. And that you can do better – simply by enjoying a delicious, meat-free veganz product instead.
We created individual illustrations for the three general kinds of meat: pork, chicken and beef. For each motive we developed a unique character design, created a particular “tasteless” story and put them into an individual, accompanying setting. In this, every animal character showcases a typical “tasteless” human behaviour: the pig takes a nasty selfie, the party cow flashes her udders and the drunk chicken crashes the office party in a foul way. These three affectionately crafted pieces of art create a funny change of perspective, showing viewers that for humans to eat animals is tasteless. And that there is a tasty alternative that is better in so many ways: plant-based meat.