SAFEGUARD NOT SCARRED

TitleSAFEGUARD NOT SCARRED
BrandBIKE SPORT WORLD
Product/ServiceSAFETY
Category B03. Print & Publishing
Entrant HAVAS LIFE BIRD & SCHULTE Freiburg, GERMANY
Idea Creation HAVAS LIFE BIRD & SCHULTE Freiburg, GERMANY
Post Production ACOUSTIC MEDIA Freiburg, GERMANY
Credits
Name Company Position
Jeremy Bird Havas Life Bird & Schulte Executive Creative Director
Silke Ross Havas Life Bird & Schulte Creative Group Lead
Getty Images / Yuri Arcurs Getty Images / Yuri Arcurs Getty Images / Yuri Arcurs Photographer

Tell the jury about the art direction.

Bicycle helmet campaigns in Germany tend to be of a positive nature. We decided to go the other way and show what it looks like if you refuse to wear a helmet for whatever reason. However, the neurological consequences can be far more fatal.