Title | SAFEGUARD NOT SCARRED |
Brand | BIKE SPORT WORLD |
Product/Service | SAFETY |
Category |
B03. Print & Publishing |
Entrant
|
HAVAS LIFE BIRD & SCHULTE Freiburg, GERMANY
|
Idea Creation
|
HAVAS LIFE BIRD & SCHULTE Freiburg, GERMANY
|
Post Production
|
ACOUSTIC MEDIA Freiburg, GERMANY
|
Credits
Jeremy Bird |
Havas Life Bird & Schulte |
Executive Creative Director |
Silke Ross |
Havas Life Bird & Schulte |
Creative Group Lead |
Getty Images / Yuri Arcurs Getty Images / Yuri Arcurs |
Getty Images / Yuri Arcurs |
Photographer |
Tell the jury about the art direction.
Bicycle helmet campaigns in Germany tend to be of a positive nature. We decided to go the other way and show what it looks like if you refuse to wear a helmet for whatever reason. However, the neurological consequences can be far more fatal.