Title	DRIVE
Brand	VOLKSWAGEN
Product/Service	SERVICES
Category	E03. Print & Publishing
Entrant	DDB PARIS, FRANCE
Idea Creation	DDB PARIS, FRANCE
Media Placement	RE-MIND PHD FRANCE Paris, FRANCE

Name	Company	Position
Alexander Kalchev	DDB Paris	Executive Creative Director
Emmanuel Courteau	DDB Paris	Creative Director & Art Director
Jean-François Bouchet	DDB Paris	Creative Director & Copywriter
Alban Callet	DDB Paris	Account Director
Olivier Massanella	DDB Paris	Account Director
Karène Guillot	DDB Paris	Account Executive
Corinne Vulliez	DDB Paris	Print Producer
Christophe Droux	DDB Paris	Advertiser Supervisor
Nathalie Gourgand	DDB Paris	Advertiser Supervisor
Isabelle Dugueperoux	DDB Paris	Advertiser Supervisor

Cultural / Context information for the jury

Volkswagen Services wanted to promote their maintenance plans at 99€. A way to face a thougher and tougher competition. Their main target was Volkswagen car owners; their secondary target was all other car owners. Volkswagen Services is not Volkswagen. They have little means in terms of production. Usually, they only use stock images. Anyway, the campaign had to respect Volkswagen advertising standards. So we focused on movies, a funny way to evoke the results of a bad maintenance.