Title | OWL |
Brand | FAIRTRADE FINLAND |
Product/Service | FAIRTRADE CHOCOLATE |
Category |
D02. Outdoor |
Entrant
|
HASAN & PARTNERS Helsinki, FINLAND
|
Idea Creation
|
HASAN & PARTNERS Helsinki, FINLAND
|
Post Production
|
HASAN & PARTNERS Helsinki, FINLAND
|
Credits
Helinä Leppänen |
hasan & partners |
Copywriter |
Samy Wilkman |
hasan & partners |
Art Director |
Nina Lallukka |
hasan & partners |
Account Manager |
Carolina Högnabba |
hasan & partners |
Project Manager |
Cultural / Context information for the jury
According to Fairtrade Finland, chocolate as we know it may disappear by 2050 because of predictions that rising global temperatures will affect cocoa crops. Buying Fairtrade certified chocolate has a positive impact on the environment as it supports producers with tools and practices to adapt. When producers certified as Fairtrade, they commit to environmental standards that protect the local ecosystem.
The animals were selected because they represent the fate of all wildlife as a result of climate change. In Finland, the snowy owl is extremely endangered because of climate change.
Translation. Provide a full English translation of any text.
Save the chocolate
Choose Fairtrade chocolate
Tell the jury about the photography. Do not name the photographer.
The chocolate owl was handcrafted from responsibly produced chocolate. In the studio, we finished the details like eyes and small expressions, after which we melted them with a hot air blower. Melting was recorded for photo and video.