Title	DAY 35
Brand	BURGER KING
	3 of 3 Campaign
Product/Service	THE WHOPPER
Category	A04. Travel, Leisure, Retail, Restaurants & Fast Food Chains
Entrant	INGO Stockholm, SWEDEN
Idea Creation	INGO Stockholm, SWEDEN
Idea Creation 2	DAVID Miami, USA
Idea Creation 3	PUBLICIS ROMANIA Bucharest, ROMANIA
Production	INGO Stockholm, SWEDEN
Production 2	DAVID Miami, USA
Additional Company	COLONY Stockholm, SWEDEN

Name	Company	Position
Björn Ståhl	INGO Stockholm	ECD
Max Hultberg	INGO Stockholm	Senior Art Director
Magnus Ivansson	INGO Stockholm	Senior Copywriter
Rickard Allsterin	INGO Stockholm	Account Director
Simon Stefansson	INGO Stockholm	Head of Strategy
Mia Melani	INGO Stockholm	Account Executive
Åsa Eklund	INGO Stockholm	Graphic Designer
Alexander Lundvall	INGO Stockholm	Graphic Designer
Stefan Kindgren	INGO Stockholm	Technical Director
Pancho Cassis	David Miami	Global CCO
Fernando Pelizzaro	David Miami	Group Creative Director
Jean Zamprogno	David Miami	Group Creative Director
Stefane Rosa	David Maimi	Group account Director
Camilo Jimenez	David Miami	Senior Art Director
Carlos Torres	David Miami	Producer
Sergio Takhata	David Miami	Art Director
Bruno Bertelli	Publicis	Global CCO
Jorg Riommi	Publicis	CCO
Eduardo Marques	Publicis	CCO
ivan Montebello	Publicis	Art Director
Pablo Dachefsky	Publicis	Executive Design Director
Pablo Murube	Publicis	Copywriter
Pål Allan	Fotograf Pål Allan AB	Photographer
Erik Ögnelooh	Fotograf Pål Allan AB	Photo Assistant
Markus Ahlm	Colony	Executive Producer/director
Quint Starkie	Colony	Sound designer
Erik Lindahl	Colony	Online
Jenny Steggo	Colony	Art Buyer
Stephan Moritz	Mokoh Music	Music director
Jean Claude Soret	MPC London	Head of Greading

Cultural / Context information for the jury

Burger Kings main competitor McDonalds are three times bigger, and have a much bigger advertising budget. Burger King have to depend on a smarter use of their advertising dollars. As a consequence BK have tradition of making cut through ideas that travels the world in a short time. Burger King have removed 8,500 tons of artificial preservatives Globally. That’s the equivalent of 38 Statues of Liberty per year. In most of Europe, big areas in the US and particularly in Sweden BK has removed all artificial preservatives from its products. The brief was to tell this to the world. To send this important message, also to the fast food industry, Burger King broke the mold with something unpredictable: mold - Letting their signature Whopper hamburger rot for up to 35 days and showing the result on different types of outdoor media in various countries around the world.

Is the poster / billboard larger or smaller than a 6 sheet poster (1200 x 1800mm)?

YES