| Title | SUPERWEAR |
| Brand | AMAZON PRIME VIDEO |
| Product/Service | AMAZON PRIME VIDEO (THE BOYS) |
| Category |
D02. Promotional Items & Printed Media |
|
Entrant
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HEREZIE Paris, FRANCE
|
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Idea Creation
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HEREZIE Paris, FRANCE
|
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Production
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GLITCH PARIS Paris, FRANCE
|
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Post Production
|
BANDITS Paris, FRANCE
|
Credits
| Andrea Stillacci |
HEREZIE GROUP |
Chief Executive Officer |
| Etienne Renaux |
HEREZIE GROUP |
Executive Creative Director |
| Paul Marty |
HEREZIE GROUP |
Executive Creative Director |
| Rodolphe Pinta |
HEREZIE GROUP |
Art Director |
| Theo Castagne |
HEREZIE GROUP |
Copywriter |
| Dimitri Boudnikoff |
HEREZIE GROUP |
Group Account Director |
| Marine Chenu |
HEREZIE GROUP |
Account Director |
| Laura Marie |
HEREZIE GROUP |
Account Executive |
| Lisa Duchein |
HEREZIE GROUP |
Project Manager |
| Douglas Antonio |
HEREZIE GROUP |
Social Media Manager |
| Lucie Roques |
HEREZIE GROUP |
Social Media Manager |
| Tanya Kozlova |
HEREZIE GROUP |
Agency Producer |
| Laureen Rigot |
HEREZIE GROUP |
Agency Producer |
| Alexandre Andresciani |
AMAZON PRIME VIDEO |
Sr Social Marketing Manager |
| . Original Kids |
GLITCH PARIS |
Directors |
Cultural / Context information for the jury
The Superwear campaign is based on insight according to which more and more Prime Video members binge-watch their favorite shows on their laptops or smartphones. Who hasn’t watched a series in bed with a computer on their lap? Everybody does it and that’s exactly the problem. Digital devices can have a significant impact on fertility due to the waves they transmit and the heat they produce.
Write a short summary of the ambient work.
Superwear is the first collection of underwear, for both men and women, that protects Prime Video members while they binge-watch, from risks affecting their fertility, such as electro-magnetic waves, radio frequency energy, germs or heat. Developed using patented technology, called WaveStopper, with the company Lambs, a Californian start-up, the collection was signed by Vought International, the fictional corporation in the series, whose mission it was to protect the population from danger. Each design represented one of the show’s superheroes and could be bought online or in stores.