Title	VILLAGE ELECTRIQUE
Brand	RENAULT
Product/Service	RENAULT ZOE
Category	D06. Transit
Entrant	PUBLICIS CONSEIL Paris, FRANCE
Idea Creation	PUBLICIS CONSEIL Paris, FRANCE

Name	Company	Position
Marco Venturelli	Publicis Conseil	President overseeing creativity
Marco Venturelli	Publicis Conseil	President overseeing creativity
Marcelo Vergara	Publicis Conseil	Creative Director
Guillaume Sabbagh	Publicis Conseil	Copywriter
Corentin Salignat	Publicis Conseil	Copywriter
Corentin Salignat	Publicis Conseil	Art Direction
Guillaume Sabbagh	Publicis Conseil	Art Direction
Marine Badel	Publicis Conseil	Art Direction
Guillaume Foskolos	Publicis Conseil	Account Director
Gaëlle Morvan	Publicis Conseil	Account Manager
Laurent Enet	Publicis Conseil	Account Manager
Margot Zandonella	Publicis Conseil	Account Manager
Didier Tavares	Publicis Conseil	Strategic Planning
Jérôme Goldman	Publicis Conseil	Digital Manager
Laura Ceylan	Publicis Conseil	Digital Manager
Nelly Cohen	Publicis Conseil	TV Producer
Claire Diot	Publicis Conseil	Process Manager
Emmanuel Le Ber	BIG	Director
Emmanuel Bernard	BIG	Chief Operator/DOP
Pierre Rambaldi	BIG	Producer
Nicolas Avram	BIG	Production Director
Natacha Dolard	BIG	Post-Production Director
Sébastien Rouvière	Publicis Conseil	Copywriter

Cultural / Context information for the jury

In France, everybody thinks that the future belongs to electric cars, but only 7% of people are ready to buy one today. So Publicis was asked by Renault to find an idea to address the remaining restraint for an electric car purchase.

Write a short summary of the ambient work.

We created the first 100% electric vehicles city in the world. Where? In Appy. The remotest village in France. So, if switching to electric is possible here, it’s possible everywhere. To do that, we brought all-electric Renault Zoé to replace every single car of all inhabitants of Appy, for 3 years. And voila, this village officially became the first in the world driving only electric cars.