Category F07. Corporate Purpose & Social Responsibility
Entrant BBDO Düsseldorf, GERMANY
Idea Creation BBDO Düsseldorf, GERMANY
Media Placement HEARTS & SCIENCE Düsseldorf, GERMANY
Production SEHSUCHT Hamburg, GERMANY
Post Production CRAFTWORK Düsseldorf, GERMANY
Additional Company INTERMATE MEDIA Berlin, GERMANY
Additional Company 2 FACEBOOK GERMANY Hamburg, GERMANY
Additional Company 3 OMG FUSE Düsseldorf, GERMANY
Name Company Position
Till Diestel BBDO Group Germany GmbH Chief Creative Officer
Kristoffer Heilemann BBDO Düsseldorf GmbH Creative Managing Director
Andy Wyeth BBDO Düsseldorf GmbH Executive Creative Director
Bernd Rose BBDO Düsseldorf GmbH Art Director
Marco Serra BBDO Düsseldorf GmbH Art Director
Rosario Brancato BBDO Düsseldorf GmbH Art Director
Christian Korntheuer BBDO Düsseldorf GmbH Copywriter
Marcos Alves BBDO Düsseldorf GmbH Copywriter
Kat Wyeth BBDO Düsseldorf GmbH Production Director
Martin Böing-Messing BBDO Düsseldorf GmbH Creative Technologist
Benjamin Pleissner BBDO Düsseldorf GmbH European Planning Director
Kyle Duckitt BBDO Düsseldorf GmbH Strategic Planner
Steffen Gentis BBDO Group Germany GmbH Chief Production Officer
Hans-Christoph Schultheiss Sehsucht GmbH Managing Director
Stephanie Hülsmann Sehsucht GmbH Producer
Alex Komlew Alex Komlew Music/Sound Design/Composer
- - Studio Funk GmbH & Co. KG Audio Production House
Arne Schultze Studio Funk GmbH & Co. KG Sound Engineer
Dr. Alan Jamieson Newcastle University Scientist / Voice-over
Johanna Weston Newcastle University Scientist
Niklas Lemburg CraftWork - a brand of ad agencyservices GmbH Digital Media Designer
Alexander Link CraftWork - a brand of ad agencyservices GmbH Digital Media Designer
Juhn Kim CraftWork - a brand of ad agencyservices GmbH Editor
- - pretty on point Retoucher

Please tell us how the brand purpose inspired the work

The WWF have the mission to stop the degradation of the planet's natural environment and to build a future in which humans live in harmony with nature. One of the ways they do this is by promoting the reduction of pollution and wasteful consumption. Many western countries are contributing to the ocean plastic problem by sending their plastic waste to countries such as Malaysia in South East Asia. This plastic is entering the oceans and breaking down into microplastics where it is impacting ecosystems at an alarming scale. Eurythenes plasticus is essentially an innovative form of environmental activism directly inspired out of the WWF's purpose. The new species has become a symbol for our environmental impact on parts of the world that we are yet to even discover.