| Title | EURYTHENES PLASTICUS |
| Brand | WWF GERMANY |
| Product/Service | THE NEW SPECIES EURYTHENES PLASTICUS |
| Category |
F07. Corporate Purpose & Social Responsibility |
|
Entrant
|
BBDO Düsseldorf, GERMANY
|
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Idea Creation
|
BBDO Düsseldorf, GERMANY
|
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Media Placement
|
HEARTS & SCIENCE Düsseldorf, GERMANY
|
|
PR
|
WILDSTYLE NETWORK Dresden, GERMANY
|
|
Production
|
SEHSUCHT Hamburg, GERMANY
|
|
Post Production
|
CRAFTWORK Düsseldorf, GERMANY
|
|
Additional Company
|
INTERMATE MEDIA Berlin, GERMANY
|
|
Additional Company 2
|
FACEBOOK GERMANY Hamburg, GERMANY
|
|
Additional Company 3
|
OMG FUSE Düsseldorf, GERMANY
|
| Till Diestel |
BBDO Group Germany GmbH |
Chief Creative Officer |
| Kristoffer Heilemann |
BBDO Düsseldorf GmbH |
Creative Managing Director |
| Andy Wyeth |
BBDO Düsseldorf GmbH |
Executive Creative Director |
| Bernd Rose |
BBDO Düsseldorf GmbH |
Art Director |
| Marco Serra |
BBDO Düsseldorf GmbH |
Art Director |
| Rosario Brancato |
BBDO Düsseldorf GmbH |
Art Director |
| Christian Korntheuer |
BBDO Düsseldorf GmbH |
Copywriter |
| Marcos Alves |
BBDO Düsseldorf GmbH |
Copywriter |
| Kat Wyeth |
BBDO Düsseldorf GmbH |
Production Director |
| Martin Böing-Messing |
BBDO Düsseldorf GmbH |
Creative Technologist |
| Benjamin Pleissner |
BBDO Düsseldorf GmbH |
European Planning Director |
| Kyle Duckitt |
BBDO Düsseldorf GmbH |
Strategic Planner |
| Steffen Gentis |
BBDO Group Germany GmbH |
Chief Production Officer |
| Hans-Christoph Schultheiss |
Sehsucht GmbH |
Managing Director |
| Stephanie Hülsmann |
Sehsucht GmbH |
Producer |
| Alex Komlew |
Alex Komlew |
Music/Sound Design/Composer |
| - - |
Studio Funk GmbH & Co. KG |
Audio Production House |
| Arne Schultze |
Studio Funk GmbH & Co. KG |
Sound Engineer |
| Dr. Alan Jamieson |
Newcastle University |
Scientist / Voice-over |
| Johanna Weston |
Newcastle University |
Scientist |
| Niklas Lemburg |
CraftWork - a brand of ad agencyservices GmbH |
Digital Media Designer |
| Alexander Link |
CraftWork - a brand of ad agencyservices GmbH |
Digital Media Designer |
| Juhn Kim |
CraftWork - a brand of ad agencyservices GmbH |
Editor |
| - - |
pretty on point |
Retoucher |
The WWF have the mission to stop the degradation of the planet's natural environment and to build a future in which humans live in harmony with nature. One of the ways they do this is by promoting the reduction of pollution and wasteful consumption. Many western countries are contributing to the ocean plastic problem by sending their plastic waste to countries such as Malaysia in South East Asia. This plastic is entering the oceans and breaking down into microplastics where it is impacting ecosystems at an alarming scale. Eurythenes plasticus is essentially an innovative form of environmental activism directly inspired out of the WWF's purpose. The new species has become a symbol for our environmental impact on parts of the world that we are yet to even discover.