DON'T LOSE SIGHT OF YOUR DREAMS 2
| Title | DON'T LOSE SIGHT OF YOUR DREAMS 2 |
| Brand | FORD-WERKE GMBH |
| Product/Service | FORD MUSTANG GT |
| Category |
A03. Durable Consumer Goods including Automotive |
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Entrant
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BBDO Düsseldorf, GERMANY
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Idea Creation
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BBDO Düsseldorf, GERMANY
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Credits
| Till Diestel |
BBDO Group Germany GmbH |
Chief Creative Officer |
| Kristoffer Heilemann |
BBDO Düsseldorf GmbH |
Creative Managing Director |
| Rod Henriques |
BBDO Düsseldorf GmbH |
Executive Creative Director |
| Martin Soendergaard |
BBDO Düsseldorf GmbH |
Executive Creative Director |
| Ailton Henriques |
BBDO Düsseldorf GmbH |
Art Director |
| Samuel Tettey |
BBDO Düsseldorf GmbH |
Art Director |
| Henrik van Laak |
BBDO Düsseldorf GmbH |
Copywriter |
| Simon Stitzl |
BBDO Düsseldorf GmbH |
Client Service Director |
| Vera Vanselow |
BBDO Düsseldorf GmbH |
Account Director |
| Gustavo Neves |
Proximity Worldwide GmbH |
Copywriter |
| Rodrigo Stroisch |
- |
Concept |
| Patrick Curtet |
- |
Photographer |
| Roy Ritchie |
- |
Photographer |
Cultural / Context information for the jury
Desktops are modern picture frames. The wallpapers we choose, show the things we desire and dream of. That’s why subconsciously we don’t want the favorite parts of the picture to be hidden by files and folders. We uncover this insight with the dream wallpaper of all drivers: THE dream car Ford Mustang. For the re-launch of this icon, we turned our idea into a print campaign that remembered people: don’t lose sight of your dream.
Is the poster / billboard larger or smaller than a 6 sheet poster (1200 x 1800mm)?
Billboard 18/1 (3560x2520mm)