SUPERWEAR

TitleSUPERWEAR
BrandAMAZON PRIME VIDEO
Product/ServiceAMAZON PRIME VIDEO (THE BOYS)
Category D02. Promotional Items & Printed Media
Entrant HEREZIE Paris, FRANCE
Idea Creation HEREZIE Paris, FRANCE
Production GLITCH PARIS Paris, FRANCE
Post Production BANDITS Paris, FRANCE
Credits
Name Company Position
Andrea Stillacci HEREZIE GROUP Chief Executive Officer
Etienne Renaux HEREZIE GROUP Executive Creative Director
Paul Marty HEREZIE GROUP Executive Creative Director
Rodolphe Pinta HEREZIE GROUP Art Director
Theo Castagne HEREZIE GROUP Copywriter
Dimitri Boudnikoff HEREZIE GROUP Group Account Director
Marine Chenu HEREZIE GROUP Account Director
Laura Marie HEREZIE GROUP Account Executive
Lisa Duchein HEREZIE GROUP Project Manager
Douglas Antonio HEREZIE GROUP Social Media Manager
Lucie Roques HEREZIE GROUP Social Media Manager
Tanya Kozlova HEREZIE GROUP Agency Producer
Laureen Rigot HEREZIE GROUP Agency Producer
Alexandre Andresciani AMAZON PRIME VIDEO Sr Social Marketing Manager
. Original Kids GLITCH PARIS Directors

Cultural / Context information for the jury

The Superwear campaign is based on insight according to which more and more Prime Video members binge-watch their favorite shows on their laptops or smartphones. Who hasn’t watched a series in bed with a computer on their lap? Everybody does it and that’s exactly the problem. Digital devices can have a significant impact on fertility due to the waves they transmit and the heat they produce.

Write a short summary of the ambient work.

Superwear is the first collection of underwear, for both men and women, that protects Prime Video members while they binge-watch, from risks affecting their fertility, such as electro-magnetic waves, radio frequency energy, germs or heat. Developed using patented technology, called WaveStopper, with the company Lambs, a Californian start-up, the collection was signed by Vought International, the fictional corporation in the series, whose mission it was to protect the population from danger. Each design represented one of the show’s superheroes and could be bought online or in stores.