BILLBOARD HOTELS

TitleBILLBOARD HOTELS
BrandMCDONALD'S
Product/ServiceFASTFOOD
Category E01. Standard Sites
Entrant NORD DDB Stockholm, SWEDEN
Idea Creation NORD DDB Stockholm, SWEDEN
PR NORD DDB Stockholm, SWEDEN
Credits
Name Company Position
Andreas Dahlqvist NORD DDB Chief Creative Officer
Petter Dixelius NORD DDB Copywriter
Jens Welin NORD DDB Senior Client Director
Anna Lisspers NordDDB Printbuyer
Joel Ekstrand Nord DDB Art Director
Johanna Björnfot Nord DDB Client Director
Stina Nyberg Nord DDB Client Manager
Annie Leander Nord DDB Client Manager
Tobias Bergenwall Nord DDB Creative Producer
Elin Wiger Fengnell Nord DDB Graphic Designer
Daniel Liljas Nord DDB Graphic Designer
Pärmartin Jonsson Nord DDB Graphic Designer
Lisa Ström Nord DDB Planner
Susanne Johansson Nord DDB PR Director
Christian Björnehag Nord DDB Photographer
Jonas Eriksson Nord DDB Content Creative
Jeanette Ytterman Nord DDB Senior Client Manager

Please outline the innovative elements of the work

We created system where all McDonald's franchisees can order outdoor billboards that double as bee hotels. The billboards are permanent installations made of wood with holes drilled in both the copy and the logo. All McDonald’s franchisees can order their own billboard Hotels and customize both size and messaging. McDonald’s has also collaborated with JC Decaux in an effort to put unused space on the back of roadside billboards to use by mounting bee hotels on the backsides facing south (since that’s what wild bees find comfy).