| Title | BILLBOARD HOTELS |
| Brand | MCDONALD'S |
| Product/Service | FASTFOOD |
| Category |
E01. Standard Sites |
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Entrant
|
NORD DDB Stockholm, SWEDEN
|
|
Idea Creation
|
NORD DDB Stockholm, SWEDEN
|
|
PR
|
NORD DDB Stockholm, SWEDEN
|
Credits
| Andreas Dahlqvist |
NORD DDB |
Chief Creative Officer |
| Petter Dixelius |
NORD DDB |
Copywriter |
| Jens Welin |
NORD DDB |
Senior Client Director |
| Anna Lisspers |
NordDDB |
Printbuyer |
| Joel Ekstrand |
Nord DDB |
Art Director |
| Johanna Björnfot |
Nord DDB |
Client Director |
| Stina Nyberg |
Nord DDB |
Client Manager |
| Annie Leander |
Nord DDB |
Client Manager |
| Tobias Bergenwall |
Nord DDB |
Creative Producer |
| Elin Wiger Fengnell |
Nord DDB |
Graphic Designer |
| Daniel Liljas |
Nord DDB |
Graphic Designer |
| Pärmartin Jonsson |
Nord DDB |
Graphic Designer |
| Lisa Ström |
Nord DDB |
Planner |
| Susanne Johansson |
Nord DDB |
PR Director |
| Christian Björnehag |
Nord DDB |
Photographer |
| Jonas Eriksson |
Nord DDB |
Content Creative |
| Jeanette Ytterman |
Nord DDB |
Senior Client Manager |
Please outline the innovative elements of the work
We created system where all McDonald's franchisees can order outdoor billboards that double as bee hotels. The billboards are permanent installations made of wood with holes drilled in both the copy and the logo. All McDonald’s franchisees can order their own billboard Hotels and customize both size and messaging. McDonald’s has also collaborated with JC Decaux in an effort to put unused space on the back of roadside billboards to use by mounting bee hotels on the backsides facing south (since that’s what wild bees find comfy).