| Title | BILLBOARD HOTELS |
| Brand | MCDONALD'S |
| Product/Service | FASTFOOD |
| Category |
F07. Corporate Purpose & Social Responsibility |
|
Entrant
|
NORD DDB Stockholm, SWEDEN
|
|
Idea Creation
|
NORD DDB Stockholm, SWEDEN
|
|
PR
|
NORD DDB Stockholm, SWEDEN
|
Credits
| Andreas Dahlqvist |
NORD DDB |
Chief Creative Officer |
| Petter Dixelius |
NORD DDB |
Copywriter |
| Jens Welin |
NORD DDB |
Senior Client Director |
| Anna Lisspers |
NordDDB |
Printbuyer |
| Joel Ekstrand |
Nord DDB |
Art Director |
| Johanna Björnfot |
Nord DDB |
Client Director |
| Stina Nyberg |
Nord DDB |
Client Manager |
| Annie Leander |
Nord DDB |
Client Manager |
| Tobias Bergenwall |
Nord DDB |
Creative Producer |
| Elin Wiger Fengnell |
Nord DDB |
Graphic Designer |
| Daniel Liljas |
Nord DDB |
Graphic Designer |
| Pärmartin Jonsson |
Nord DDB |
Graphic Designer |
| Lisa Ström |
Nord DDB |
Planner |
| Susanne Johansson |
Nord DDB |
PR Director |
| Christian Björnehag |
Nord DDB |
Photographer |
| Jonas Eriksson |
Nord DDB |
Content Creative |
| Jeanette Ytterman |
Nord DDB |
Senior Client Manager |
Please tell us how the brand purpose inspired the work
With the concept "Big enough to make a difference" all creative brand work for McDonald's Sweden is based on an annual brand sustainability report. Local initiatives are highlighted in the report, such as franchisee Christina Richter who keeps bee hives on the rooftops of her restaurants. The idea of converting the franchisees own billboards into bee hotels was a way to scale up her initiative and make it easy for more restaurants to join the cause.