| Title | BIRDS WILL BE BACK |
| Brand | RECKITT BENCKISER TURKEY |
| Product/Service | FINISH |
| Category |
E02. Ambient Outdoor |
|
Entrant
|
HAVAS TURKEY Istanbul, TURKEY
|
|
Idea Creation
|
HAVAS TURKEY Istanbul, TURKEY
|
|
Media Placement
|
HAVAS MEDIA TURKEY Istanbul, TURKEY
|
|
PR
|
CORA COMMUNICATIONS İstanbul, TURKEY
|
Credits
| Ergin Binyıldız |
Havas Istanbul |
Chief Creative Officer |
| Volkan Dalkılıç |
Havas Istanbul |
Executive Creative Director |
| Anıl Süleyman Çınar |
Havas İstanbul |
Senior Copywriter |
| Serhan Koçak |
Havas İstanbul |
Senior Art Director |
| Sezgin Bulut |
Havas İstanbul |
Art Director |
| Dilara Tuncer |
Havas İstanbul |
Art Director |
| Ozan Yücekuş |
Havas İstanbul |
Copywriter |
| Berk Yılmaz |
Havas İstanbul |
Client Services Director |
| Hare Lilya Ganiç |
Havas İstanbul |
Account Supervisor |
| İrem Pusal |
Havas İstanbul |
Account Executive |
| Asya Biçer |
Havas İstanbul |
Account Executive |
| Doğuş Savu |
Havas İstanbul |
Social Media Manager |
| İrem Aycı |
Havas İstanbul |
Jr. Account Executive |
| Sıla Salgın |
Havas İstanbul |
Agency Producer |
| Gözde Bilir |
Havas İstanbul |
Agency Producer |
| Zihni Başsaray |
Havas İstanbul |
Digital Group Head |
Cultural / Context information for the jury
Turkey is facing with the danger of becoming a water poor country in a near future. But it's possible to save water equals to a mid-size lake in a year without pre-rinsing or handwashing the dishes. To make the situation more visible and dramatic we established our communication strategy based on dried up lakes of Turkey. Kuyucuk is one of the dried up lakes of Turkey and it was the host of 233 bird species. It was called “Bird Paradise”, that’s why its revival is important for Turkey and especially for the Kuyucuk’s inhabitants.
Please outline the innovative elements of the work
It’s the first time a mosque became a medium. The mosque was the ultimate way to reach inhabitants of the village without engaging any external factor. This unexpected medium, which villagers hear prayers from it 5 times a day, drastically improved the impact of the project and allowed our 24-hour-long audio track to sound as realistic as possible to them. Village with 284 inhabitants experienced a full day, like the birds never left with our audio track based on 233 bird species’ sounds and daily routines.