| Title | MANIAC 3 |
| Brand | STARWAX |
| Product/Service | HOUSEHOLD GOODS |
| Category |
A01. Fast Moving Consumer Goods |
|
Entrant
|
BUZZMAN Paris, FRANCE
|
|
Idea Creation
|
BUZZMAN Paris, FRANCE
|
|
Production
|
5ROADZ Paris, FRANCE
|
Credits
| Georges Mohammed-Chérif |
Buzzman |
President & Executive Creative Director |
| Thomas Granger |
Buzzman |
Vice-President |
| Julien Levilain |
Buzzman |
Managing Director |
| Victor Sidoroff |
Buzzman |
Senior Art Director & Copywriter |
| Mickaël Krikorian |
Buzzman |
Senior Art Director & Copywriter |
| Gianni Leotta |
Buzzman |
Art Director |
| Romuald Mevaere |
Buzzman |
Copywriter |
| Isaure Goetz |
Buzzman |
Associate Director |
| Clémence Gateau |
Buzzman |
Account Manager |
| Clément Scherrer |
Buzzman |
Head of Strategic Planning |
| Amélie Juillet |
Buzzman |
Head of PR & Communication |
| Paul Renaudineau |
Buzzman |
PR & Communication Manager |
| Dee Perryman |
Buzzman |
Rights Management |
| Vanessa Barbel |
Buzzman |
Head of Production |
| Assya Mediouni |
Buzzman |
Production |
| May Pham |
Buzzman |
Production |
| Charlotte Chadeau |
Buzzman |
Production |
| Isabelle Baudry |
5ROADZ |
Decorator / Designer |
| Jérôme Galland |
LNB |
Photographer |
Cultural / Context information for the jury
Starwax offers premium and super-specialized cleaning products, sold in DIY stores and hardware stores (not supermarkets as mass market brands).
Super-specialized products dedicated to exigent people who know that you don’t take care of a parquet the same way if it is varnished or not; that unblocking toilet is different than unblocking shower bung; and that cleaning tin is not like cleaning steel.
Today, 43%* of French people believe that being a cleanliness freak is a quality. The emergence of the “cool maniac” that is taking shape today in a Covid world has been Starwax’s reason for being since 1946. Through its highly specialised products, the brand is an expert in cleanliness and maintenance and wants to make maniacs proud. And because cleanliness and care are often hidden in the detail, the brand has launched a campaign that was “disturbing” for any self-respecting cleanliness enthusiast.
*OpinionWay for Starwax -June 20
Translation. Provide a full English translation of any text.
Tagline : "You're not alone if this ad disturbs you"
Brand signature : "As obsessive as you"
Is the poster / billboard larger or smaller than a 6 sheet poster (1200 x 1800mm)?
We had 5 billboards in the subway, format 12m2 (3 000mm x 4 000mm) and 1 giant billboard, format 356m2 (14 000mm x 25 000mm)