DAY 28

Grand Prix
TitleDAY 28
BrandBURGER KING
1 of 3 Campaign
Category A04. Travel, Leisure, Retail, Restaurants & Fast Food Chains
Product/ServiceTHE WHOPPER
Entrant INGO Stockholm, SWEDEN
Idea Creation INGO Stockholm, SWEDEN
Idea Creation 2 DAVID Miami, USA
Idea Creation 3 PUBLICIS ROMANIA Bucharest, ROMANIA
Production INGO Stockholm, SWEDEN
Production 2 DAVID Miami, USA
Additional Company COLONY Stockholm, SWEDEN
Credits
Name Company Position
Björn Ståhl INGO Stockholm ECD
Max Hultberg INGO Stockholm Senior Art Director
Magnus Ivansson INGO Stockholm Senior Copywriter
Rickard Allsterin INGO Stockholm Account Director
Simon Stefansson INGO Stockholm Head of Strategy
Mia Melani INGO Stockholm Account Executive
Åsa Eklund INGO Stockholm Graphic Designer
Alexander Lundvall INGO Stockholm Graphic Designer
Stefan Kindgren INGO Stockholm Technical Director
Pancho Cassis David Miami Global CCO
Fernando Pelizzaro David Miami Group Creative Director
Jean Zamprogno David Miami Group Creative Director
Stefane Rosa David Maimi Group account Director
Camilo Jimenez David Miami Senior Art Director
Carlos Torres David Miami Producer
Sergio Takhata David Miami Art Director
Bruno Bertelli Publicis Global CCO
Jorg Riommi Publicis CCO
Eduardo Marques Publicis CCO
ivan Montebello Publicis Art Director
Pablo Dachefsky Publicis Executive Design Director
Pablo Murube Publicis Copywriter
Pål Allan Fotograf Pål Allan AB Photographer
Erik Ögnelooh Fotograf Pål Allan AB Photo Assistant
Markus Ahlm Colony Executive Producer/director
Quint Starkie Colony Sound designer
Erik Lindahl Colony Online
Jenny Steggo Colony Art Buyer
Stephan Moritz Mokoh Music Music director
Jean Claude Soret MPC London Head of Greading

Cultural / Context information for the jury

Burger Kings main competitor McDonalds are three times bigger, and have a much bigger advertising budget. Burger King have to depend on a smarter use of their advertising dollars. As a consequence BK have tradition of making cut through ideas that travels the world in a short time. Burger King have removed 8,500 tons of artificial preservatives Globally. That’s the equivalent of 38 Statues of Liberty per year. In most of Europe, big areas in the US and particularly in Sweden BK has removed all artificial preservatives from its products. The brief was to tell this to the world. To send this important message, also to the fast food industry, Burger King broke the mold with something unpredictable: mold - Letting their signature Whopper hamburger rot for up to 35 days and showing the result on different types of outdoor media in various countries around the world.

Is the poster / billboard larger or smaller than a 6 sheet poster (1200 x 1800mm)?

YES