TitleDRIVE 2
Product/ServiceFAST FOOD
Category A04. Travel, Leisure, Retail, Restaurants & Fast Food Chains
Idea Creation BUZZMAN Paris, FRANCE
Post Production 95 MAGENTA Paris, FRANCE
Name Company Position
Georges Mohammed-Chérif Buzzman President & Executive Creative Director
Thomas Granger Buzzman Vice-President
Julien Levilain Buzzman Managing Director
Lilian Moine Buzzman Creative Director
Julien Doucet Buzzman Creative Director
Yvonnick Le Bruchec Buzzman Art Director
Thibault Picot Buzzman Art Director
Stéphane List Buzzman Art Director
Antoine Moittié Buzzman Copywriter
Loïc Coelho Buzzman Head of Account
Guillaume Lhoste Buzzman Account Executive
Julien Scaglione Buzzman Head of Social Media
Félix Brunot Buzzman Social Media Consultant
Arnaud Cherbonnier Buzzman Social Media Consultant
Amélie Juillet Buzzman Head of PR & Communication
Paul Renaudineau Buzzman PR & Communication Manager
Assya Mediouni Buzzman Production
May Pham Buzzman Production

Cultural / Context information for the jury

Only 7 years after its comeback, Burger King already has 351 restaurants in France. Among them, 271 have a drive thru service. Problem: no one knows it. And because people don't know it + because they grew up with our competitors’ drive thru, they don't consider us as a drive thru option at all. A situation we need to change to take advantage of this major business service, especially with the growing consumers habits to eat at home because of the health context. To do so, we built a very insighted print campaign where we showed different cars' interiors with fat marks on the wheel, remaining fries on the seat, tomatoes on the floor, sauce mark on the gear lever to reckon that we are all the same when we go to a restaurant drive: we can't wait to be at home to take a bite in our order...

Translation. Provide a full English translation of any text.

All our prints had a baseline saying "TOO GOOD TO WAIT" + a DRIVE THRU BURGER KING logo. A way to insist on how true these guilty scenes could be and to involve everyone in them because when it comes to eat a Burger King, no matter where we are, we are all impatient.

Is the poster / billboard larger or smaller than a 6 sheet poster (1200 x 1800mm)?

This campaign was released in press (full page format in specialized car magazines) and OOH in 3 formats (4000x3000mm, 3200x2400mm, 1200x1760mm).