| Title | DRIVE 2 |
| Brand | BURGER KING® FRANCE |
| Product/Service | FAST FOOD |
| Category |
A04. Travel, Leisure, Retail, Restaurants & Fast Food Chains |
|
Entrant
|
BUZZMAN Paris, FRANCE
|
|
Idea Creation
|
BUZZMAN Paris, FRANCE
|
|
Production
|
MÉCANIQUE GÉNÉRALE Paris, FRANCE
|
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Post Production
|
95 MAGENTA Paris, FRANCE
|
Credits
| Georges Mohammed-Chérif |
Buzzman |
President & Executive Creative Director |
| Thomas Granger |
Buzzman |
Vice-President |
| Julien Levilain |
Buzzman |
Managing Director |
| Lilian Moine |
Buzzman |
Creative Director |
| Julien Doucet |
Buzzman |
Creative Director |
| Yvonnick Le Bruchec |
Buzzman |
Art Director |
| Thibault Picot |
Buzzman |
Art Director |
| Stéphane List |
Buzzman |
Art Director |
| Antoine Moittié |
Buzzman |
Copywriter |
| Loïc Coelho |
Buzzman |
Head of Account |
| Guillaume Lhoste |
Buzzman |
Account Executive |
| Julien Scaglione |
Buzzman |
Head of Social Media |
| Félix Brunot |
Buzzman |
Social Media Consultant |
| Arnaud Cherbonnier |
Buzzman |
Social Media Consultant |
| Amélie Juillet |
Buzzman |
Head of PR & Communication |
| Paul Renaudineau |
Buzzman |
PR & Communication Manager |
| Assya Mediouni |
Buzzman |
Production |
| May Pham |
Buzzman |
Production |
Cultural / Context information for the jury
Only 7 years after its comeback, Burger King already has 351 restaurants in France. Among them, 271 have a drive thru service.
Problem: no one knows it. And because people don't know it + because they grew up with our competitors’ drive thru, they don't consider us as a drive thru option at all.
A situation we need to change to take advantage of this major business service, especially with the growing consumers habits to eat at home because of the health context.
To do so, we built a very insighted print campaign where we showed different cars' interiors with fat marks on the wheel, remaining fries on the seat, tomatoes on the floor, sauce mark on the gear lever to reckon that we are all the same when we go to a restaurant drive: we can't wait to be at home to take a bite in our order...
Translation. Provide a full English translation of any text.
All our prints had a baseline saying "TOO GOOD TO WAIT" + a DRIVE THRU BURGER KING logo.
A way to insist on how true these guilty scenes could be and to involve everyone in them because when it comes to eat a Burger King, no matter where we are, we are all impatient.
Is the poster / billboard larger or smaller than a 6 sheet poster (1200 x 1800mm)?
This campaign was released in press (full page format in specialized car magazines) and OOH in 3 formats (4000x3000mm, 3200x2400mm, 1200x1760mm).