| Title | THE AUSCHWITZ REPORT |
| Brand | DNA PRODUCTION |
| Product/Service | THE AUSCHWITZ REPORT MOVIE |
| Category |
A05. Media / Entertainment |
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Entrant
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DNA PRODUCTION Bratislava, SLOVAK REPUBLIC
|
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Idea Creation
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MUW SAATCHI & SAATCHI Bratislava, SLOVAK REPUBLIC
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Credits
| Kamil Charvát |
MUW Saatchi & Saatchi |
Strategist |
| Martin Krafčík |
MUW Saatchi & Saatchi |
Creative Director |
| Eduard Drexler |
MUW Saatchi & Saatchi |
Senior art director |
| Jakub Kuvik |
MUW Saatchi & Saatchi |
Creative Director |
| Patrícia Reichlová |
MUW Saatchi & Saatchi |
Strategy planner |
| Zuzana Záziková |
MUW Saatchi & Saatchi |
Account Director |
| Niki Weng |
MUW Saatchi & Saatchi |
Account Manager |
Cultural / Context information for the jury
We used the culminating election campaign in Slovakia and pointed out the parallels in the statements of current politicians with what the president of the Slovak fascist state, Jozef Tiso, once proclaimed. We created 10 controversial billboards with a colorized portrait of Jozef Tiso, which looked like the current election campaign. We symbolically covered the mouth of the Tiso with the inscription sprava.sk, which directed people to the web with a teaser for the new film Správa (The Auschwitz Report) about two Slovak Jews who escaped from Auschwitz . In addition, visitors to the site have learned more about where it can lead if history repeats itself.
Is the poster / billboard larger or smaller than a 6 sheet poster (1200 x 1800mm)?
larger