| Title | PARENTAL CONTROL |
| Brand | AMAZON PRIME VIDEO |
| Product/Service | AMAZON PRIME VIDEO |
| Category |
F07. Corporate Purpose & Social Responsibility |
|
Entrant
|
HEREZIE Paris, FRANCE
|
|
Idea Creation
|
HEREZIE Paris, FRANCE
|
|
Production
|
THE CABS Marne La Vallee, FRANCE
|
Credits
| Andrea Stillacci |
HEREZIE GROUP |
Chief Executive Officer |
| Paul Marty |
HEREZIE GROUP |
Executive Creative Director |
| Etienne Renaux |
HEREZIE GROUP |
Executive Creative Director |
| Rodolphe Pinta |
HEREZIE GROUP |
Art Director |
| Theo Castagne |
HEREZIE GROUP |
Copywriter |
| Jade . |
HEREZIE GROUP |
Very Junior Art Director |
| Tiago . |
HEREZIE GROUP |
Very Junior Art Director |
| Marilou . |
HEREZIE GROUP |
Very Junior Art Director |
| Dimitri Boudnikoff |
HEREZIE GROUP |
Group Account Director |
| Marine Chenu |
HEREZIE GROUP |
Account Director |
| Tanya Kozlova |
HEREZIE GROUP |
Agency Producer |
| Douglas Antonio |
HEREZIE GROUP |
Social Media Manager |
| Alexandre Andresciani |
AMAZON PRIME VIDEO |
Sr Social Marketing Manager |
Please tell us how the brand purpose inspired the work
In 2020, more than ever due to lockdown, people spent even more time in front of their screens, reaching an all-time high of 7 hours a day (an increase of 48% compared to 2019). A great deal of the Prime Video content isn’t adapted for children (but rather for +16+ or 18+). So, in view of the context, Amazon wanted to remind people about the importance of their Parental Control function, to protect children from some of the platform’s unsuitable content.