| Title | VILLAGE ELECTRIQUE |
| Brand | RENAULT |
| Product/Service | RENAULT ZOE |
| Category |
F05. Cultural Insight |
|
Entrant
|
PUBLICIS CONSEIL Paris, FRANCE
|
|
Idea Creation
|
PUBLICIS CONSEIL Paris, FRANCE
|
Credits
| Marco Venturelli |
Publicis Conseil |
President overseeing creativity |
| Marcelo Vergara |
Publicis Conseil |
Creative Director |
| Guillaume Sabbagh |
Publicis Conseil |
Copywriter |
| Corentin Salignat |
Publicis Conseil |
Copywriter |
| Corentin Salignat |
Publicis Conseil |
Art Direction |
| Guillaume Sabbagh |
Publicis Conseil |
Art Direction |
| Marine Badel |
Publicis Conseil |
Art Direction |
| Guillaume Foskolos |
Publicis Conseil |
Account Director |
| Gaëlle Morvan |
Publicis Conseil |
Account Manager |
| Laurent Enet |
Publicis Conseil |
Account Manager |
| Margot Zandonella |
Publicis Conseil |
Account Manager |
| Didier Tavares |
Publicis Conseil |
Strategic Planning |
| Jérôme Goldman |
Publicis Conseil |
Digital Manager |
| Laura Ceylan |
Publicis Conseil |
Digital Manager |
| Nelly Cohen |
Publicis Conseil |
TV Producer |
| Claire Diot |
Publicis Conseil |
Process Manager |
| Emmanuel Le Ber |
BIG |
Director |
| Emmanuel Bernard |
BIG |
Chief Operator/DOP |
| Pierre Rambaldi |
BIG |
Producer |
| Nicolas Avram |
BIG |
Production Director |
| Natacha Dolard |
BIG |
Post-Production Director |
| Sébastien Rouvière |
Publicis Conseil |
Copywriter |
Please tell us about the cultural insight that inspired the work
In France, people don’t switch to electric cars because they think they need more autonomy, more infrastructures or to live in a big city to do so. That’s why we selected the remotest village in France to go all-electric and prove to everybody that switching to electric is possible NOW.