Title	WRONG PLACE WRONG TIME
Brand	HONDA MOTO
Product/Service	AFRICA TWIN
Category	A03. Durable Consumer Goods including Automotive
Entrant	DDB PARIS, FRANCE
Idea Creation	DDB PARIS, FRANCE

Name	Company	Position
Alexander Kalchev	DDB Paris	Executive Creative Director
Alexis Benbehe	DDB Paris	Creative Director
Pierre Mathonat	DDB Paris	Creative Director
Patrice Dumas	DDB Paris	Copywriter
Charlotte Faurisson	DDB Paris	Art Director
Nicolas Denis	DDB Paris	Art Director
Mathieu Masse	DDB Paris	Art Director
Julien Bon	-	Photographer
Pia Scheider	DDB Paris	Art Buyer
Claude-Henri Galbois	DDB Paris	Planner
Vincent Léorat	DDB Paris	Vice-President
Willy Bouhet	DDB Paris	Account Director
Arthur Piaulet	DDB Paris	Account Manager
Victor Roger	DDB Paris	Account Supervisor
Tom Salvan	DDB Paris	Account Supervisor
Fabrice Recoque	Honda Moto	Advertiser Supervisor
Sébastien Pernel	Honda Moto	Advertiser Supervisor
Valérie Larousse	Honda Moto	Advertiser Supervisor
Laura Henimann	Honda Moto	Advertiser Supervisor

Cultural / Context information for the jury

The Africa Twin is one of the most mythic Honda motorcycles. Its first prototype has beaten the Paris Dakar in the 80s, and its DNA is fundamentally linked to an old challenge. Man, versus wild. Or how to hurt yourself and feel better at the same time. The thing is, a brand-new Africa Twin, all shiny and clean doesn’t look at all like an Africa Twin. You have to take it outside to finish the job. Scratch it and make it your own. Bring that monster where it belongs: DIRT. And don’t ever wash it, because dirt is a memory. And it’s beautiful, right?

Is the poster / billboard larger or smaller than a 6 sheet poster (1200 x 1800mm)?

Instore poster