Product/ServiceFAST FOOD
Category A04. Travel, Leisure, Retail, Restaurants & Fast Food Chains
Idea Creation BUZZMAN Paris, FRANCE
Name Company Position
Georges Mohammed-Chérif Buzzman President & Executive Creative Director
Thomas Granger Buzzman Vice-President
Julien Levilain Buzzman Managing Director
Tristan Daltroff Buzzman Creative Director
Louis Audard Buzzman Creative Director
Vincent Tavernier Buzzman Art Director Assistant
Loïc Coelho Buzzman Head of Account
Julien Scaglione Buzzman Head of Social Media
Félix Brunot Buzzman Social Media Consultant
Arnaud Cherbonnier Buzzman Social Media Consultant
Amélie Juillet Buzzman Head of PR & Communication
Paul Renaudineau Buzzman PR & Communication Manager

Cultural / Context information for the jury

From March 17th to May 11th, there was a lockdown in France and everyone was commanded to stay home, unless they have a really good reason to go out (eg. for work) and have a written certificate to prove it. For those who don't and decide to go out anyway, they risk a 135€ fine. As a powerful and responsible brand, we decided to support this important invitation to stay home for everyone's safety. We then installed impactful billboards in our parkings (visible from the road) to tell everyone that their WHOPPER burger could cost them a lot (135€) if they are here without a good reason.

Translation. Provide a full English translation of any text.

On these billboards, people could see a WHOPPER packshot going with a price: 135€ (amount for the fine) + a baseline saying: "IT COULD COST YOU A LOT TO BE THERE WITHOUT A REASON. #StayHome".

Is the poster / billboard larger or smaller than a 6 sheet poster (1200 x 1800mm)?

Larger. The parking's billboards size was 6000 x 1000mm.