| Title | VOICES OF BRUSSELS |
| Brand | STIB/MIVB |
| Product/Service | BRUSSELS PUBLIC TRANSPORT |
| Category |
D04. Live Advertising & Events |
|
Entrant
|
MORTIERBRIGADE Brussels, BELGIUM
|
|
Idea Creation
|
MORTIERBRIGADE Brussels, BELGIUM
|
|
Media Placement
|
MORTIERBRIGADE Brussels, BELGIUM
|
|
PR
|
MORTIERBRIGADE Brussels, BELGIUM
|
|
Production
|
MORTIERBRIGADE Brussels, BELGIUM
|
Credits
| Geoffrey Masse |
mortierbrigade |
Art Director |
| Nicolas Mouquet |
mortierbrigade |
copywriter |
Cultural / Context information for the jury
During COVID-19 lockdown in spring 2020, people of Brussels were separated from their friends and families. It was especially hard for the elderly, who have limited access to technology like Facebook Messenger, WhatsApp or video calls.
Brussels Public Transportation Company STIB has a purpose of bringing people together. We needed to stay true to our purpose and find a way to bring it to life in difficult times.
We brought Brussels citizens what they missed the most: voices of their families and friends.
Write a short summary of the ambient work.
We launched a special electric bus which, instead of carrying people, carried audio messages from Brussels’ inhabitants to their grandparents, family members, healthcare workers or other persons they missed.
Residents had to record an audio message on Facebook Messenger and send it to @lastib, along with the address of the recipient. That way, the bus could drive to people’s door and play the messages in their street.
Bringing the empty silent streets of Brussels back to life for a little while.
We planned everyday a different route passing through every district of Brussels to deliver as much love messages as we could.