Title | TOILET PAPER |
Brand | RED CROSS (IFRC) |
Product/Service | BLOOD DONATIONS |
Category |
A07. Not-for-profit / Charity / Government |
Entrant
|
WEBER SHANDWICK Cologne, GERMANY
|
Idea Creation
|
WEBER SHANDWICK Cologne, GERMANY
|
Production
|
WEBER SHANDWICK Cologne, GERMANY
|
Post Production
|
WEBER SHANDWICK Cologne, GERMANY
|
Credits
James Nester |
Weber Shandwick |
Executive Creative Director |
Caroline Mattias |
Weber Shandwick |
Creative / Copywriter |
Luke Walker |
Weber Shandwick |
Creative Director |
Tayo Gross |
Weber Shandwick |
Head of Design |
Peer Lebrecht |
Weber Shandwick |
Senior Art Director |
Jens Rutsch |
Weber Shandwick |
Senior Editor |
Julia Kiefaber |
Weber Shandwick |
Stategy Director |
Cultural / Context information for the jury
The campaign was simple enough to run in almost any country, due to the global nature of coronavirus and the panic-buying and product shortages that resulted.
The supermarket shelves imagery was, however, tailored to suit the local market it ran in. For example, in some countries, market stalls are more common that supermarket shelves.
Is the poster / billboard larger or smaller than a 6 sheet poster (1200 x 1800mm)?
Larger