Title	SANITIZER
Brand	RED CROSS (IFRC)
Product/Service	BLOOD DONATIONS
Category	A07. Not-for-profit / Charity / Government
Entrant	WEBER SHANDWICK Cologne, GERMANY
Idea Creation	WEBER SHANDWICK Cologne, GERMANY
Production	WEBER SHANDWICK Cologne, GERMANY
Post Production	WEBER SHANDWICK Cologne, GERMANY

Name	Company	Position
James Nester	Weber Shandwick	Executive Creative Director
Caroline Mattias	Weber Shandwick	Creative / Copywriter
Luke Walker	Weber Shandwick	Creative Director
Tayo Gross	Weber Shandwick	Head of Design
Peer Lebrecht	Weber Shandwick	Senior Art Director
Jens Rutsch	Weber Shandwick	Senior Editor
Julia Kiefaber	Weber Shandwick	Stategy Director

Cultural / Context information for the jury

The campaign was simple enough to run in almost any country, due to the global nature of coronavirus and the panic-buying and product shortages that resulted. The supermarket shelves imagery was, however, tailored to suit the local market it ran in. For example, in some countries, market stalls are more common that supermarket shelves.

Is the poster / billboard larger or smaller than a 6 sheet poster (1200 x 1800mm)?

Larger