| Title | TEAR DOWN THIS WALL |
| Brand | THE DDR MUSUEM |
| Product/Service | TEAR DOWN THIS WALL |
| Category |
E03. Technology |
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Entrant
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THE DDR MUSEUM Berlin, GERMANY
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Idea Creation
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VIRTUE Copenhagen, DENMARK
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Idea Creation 2
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NO SLEEP Copenhagen, DENMARK
|
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Production
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BACON X Copenhagen, DENMARK
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Post Production
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THIRTYSOUNDSGOOD Copenhagen, DENMARK
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Credits
| Morten Grubak |
VIRTUE |
Executive Creative Director |
| Martin Nørgaard Furze |
No Sleep |
Executive Creative Director |
| Emil Asmussen |
VIRTUE |
Creative Director |
| Jacob Ziegler |
VIRTUE |
Senior Designer |
| Tao Thomsen |
VIRTUE |
Senior Copywriter |
| Max Siegal |
VIRTUE |
Editor |
| Ogi Curcic |
Ogi Curcic |
Editor |
| Emil Fogh |
VIRTUE |
DOP Lighting Cameraman |
| Francois Andrivet |
VIRTUE |
3D Animator |
| Maria Cristina Sega |
VIRTUE |
3D Animator |
| Tom Costello |
VIRTUE |
DOP |
| Heidi Baltzer |
VIRTUE |
Head of Production |
| Bruno Carvalho |
VIRTUE |
Agency Producer |
| Mark Terkelsbøl |
VIRTUE |
Intern |
| Camilla Ploug |
No Sleep |
Senior Art Director |
| Lasse Selvli |
Bacon X |
Colorist |
| Rune Søndergaard |
Bacon X |
Producer |
| Eliana Carranza-Pitcher |
Bacon X |
Executive Producer |
| Nis Nørgaard |
Thirtysoundsgood |
Sound Engineer |
| William Løkken |
VIRTUE |
Colorist |
Cultural / Context information for the jury
THOSE WHO FORGET THE PAST ARE DOOMED TO REPEAT IT
29% of Germans were born after the wall fell and have no memory of the injustice and grief it caused — and no way to imagine that it could happen again.
But unfortunately, border walls are coming back:
Half of the world’s border walls have been built after 2000.
And the low awareness among Berlin youth is a real problem,
says Klaus Schroeder (Freie Universität):
"Multiple studies show that the less high school students know about the DDR, the more likely they are to have a positive image of it".
Please outline the innovative elements of the work
BRINGING HISTORY TO LIFE IN MINECRAFT EARTH
30 years after the Mauerfall, the Berlin DDR Museum let a new generation tear down the wall —now in augmented reality.
We built three iconic segments of the Wall in Minecraft Earth, the AR sequel to the popular game. Here, gamers were able to witness the wall in its full scale in Augmented Reality. And to gamify the installation, they could even take part in tearing down the oppressive wall on their favorite platform.
BRINGING ADVERTISING INTO THE CLASSROOM
We partnered with the DDR Museum to create an exhibition space and developed a comprehensive package of teaching materials in concert with interactive learning specialists. This allowed teachers to not just drum up interest for the historical subject, but expand it into a fully immersive micro-course on the increase of border walls in our time.