| Title | REACH THE UNRECHABLE |
| Brand | LAUREUS SPORT FOR GOOD FOUNDATION |
| Product/Service | SPORTS CHARITY |
| Category |
A07. Not-for-profit / Charity / Government |
|
Entrant
|
STOFF WERBEAGENTUR GMBH Vienna, AUSTRIA
|
|
Idea Creation
|
STOFF WERBEAGENTUR GMBH Vienna, AUSTRIA
|
|
Media Placement
|
MEGABOARD GMBH Wien, AUSTRIA
|
|
Production
|
STOFF WERBEAGENTUR GMBH Vienna, AUSTRIA
|
|
Additional Company
|
LAUREUS SPORT FOR GOOD FOUNDATION Munich, GERMANY
|
Credits
| Bernd Wilfinger |
-stoff- Werbeagentur GmbH |
Chief Executive Officer |
| Karl Royer |
-stoff- Werbeagentur GmbH |
Chief Executive Officer |
| Andreas Leitner |
-stoff- Werbeagentur GmbH |
Copywriter |
| Marie Lassnig |
-stoff- Werbeagentur GmbH |
Art Director |
| Paul Kobas |
-stoff- Werbeagentur GmbH |
Graphic Designer |
| Philip Jaecklein |
-stoff- Werbeagentur GmbH |
Agency Producer |
| Daniel Pipal |
-stoff- Werbeagentur GmbH |
Client Service Director |
Please outline the innovative elements of the work
Translation: Reach the unreachable.
Your donation gives disadvantaged children a chance.
(URL-Translation:) lauereus.at/donate
Cultural / Context information for the jury
Giant basketball hoop for a good cause
For the Laureus Sport for Good Foundation, a spectacular Out of Home action was staged, which encourages people to donate for socially and physically disadvantaged children in order to make seemingly unattainable goals achievable through the power of sports.
For two weeks, a specially manufactured giant basketball hoop hung at a height of around 20 meters. For the viewers, the chance of hitting the hoop seems like an unattainable goal.
Is the poster / billboard larger or smaller than a 6 sheet poster (1200 x 1800mm)?
yes, 343 square meter