REACH THE UNRECHABLE

TitleREACH THE UNRECHABLE
BrandLAUREUS SPORT FOR GOOD FOUNDATION
Product/ServiceSPORTS CHARITY
Category A07. Not-for-profit / Charity / Government
Entrant STOFF WERBEAGENTUR GMBH Vienna, AUSTRIA
Idea Creation STOFF WERBEAGENTUR GMBH Vienna, AUSTRIA
Media Placement MEGABOARD GMBH Wien, AUSTRIA
Production STOFF WERBEAGENTUR GMBH Vienna, AUSTRIA
Additional Company LAUREUS SPORT FOR GOOD FOUNDATION Munich, GERMANY
Credits
Name Company Position
Bernd Wilfinger -stoff- Werbeagentur GmbH Chief Executive Officer
Karl Royer -stoff- Werbeagentur GmbH Chief Executive Officer
Andreas Leitner -stoff- Werbeagentur GmbH Copywriter
Marie Lassnig -stoff- Werbeagentur GmbH Art Director
Paul Kobas -stoff- Werbeagentur GmbH Graphic Designer
Philip Jaecklein -stoff- Werbeagentur GmbH Agency Producer
Daniel Pipal -stoff- Werbeagentur GmbH Client Service Director

Please outline the innovative elements of the work

Translation: Reach the unreachable. Your donation gives disadvantaged children a chance. (URL-Translation:) lauereus.at/donate

Cultural / Context information for the jury

Giant basketball hoop for a good cause For the Laureus Sport for Good Foundation, a spectacular Out of Home action was staged, which encourages people to donate for socially and physically disadvantaged children in order to make seemingly unattainable goals achievable through the power of sports. For two weeks, a specially manufactured giant basketball hoop hung at a height of around 20 meters. For the viewers, the chance of hitting the hoop seems like an unattainable goal.

Is the poster / billboard larger or smaller than a 6 sheet poster (1200 x 1800mm)?

yes, 343 square meter