Title	ANIMALS ARE DISAPPEARING
Brand	WWF
Product/Service	WILDLIFE PRESERVATION
Category	E02. Ambient Outdoor
Entrant	PONG Copenhagen, DENMARK
Idea Creation	PONG Copenhagen, DENMARK
Media Placement	PONG Copenhagen, DENMARK
PR	PONG Copenhagen, DENMARK
Production	PONG Copenhagen, DENMARK

Name	Company	Position
Mikkel Elung	PONG	Creative consultant
Rasmus Zepernick	PONG	Art Director
Mette Hørdum	PONG	Creative strategist
Cirkeline Buron	PONG	Brand Manager

Cultural / Context information for the jury

A recent WWF report showed that 68% of wildlife has disappeared since 1970. This means that animals are disappearing faster than anyone imagined. But Denmark is far away from the disappearing animals in a rain forrest, and it can be difficult for Danes to understand just how fast animals are disappearing. But we found out that the disappearing rate matches how often an average Danish bus stops and opens its doors to let passengers out. This gave us a powerful way to demonstrate how fast animals are disappearing.

Please outline the innovative elements of the work

We transformed a regular bus into a innovative real time live demonstration of how fast animals are disappearing, by using the opening of the doors and combining it with the image behind it.