CROCODILE FREE

Bronze Eurobest Award

Demo Film

Presentation Image

TitleCROCODILE FREE
BrandLACOSTE
Category D03. Special Build
Product/ServiceLACOSTE
Entrant BETC Paris, FRANCE
Idea Creation BETC Paris, FRANCE
Production GENERAL POP Pantin, FRANCE
Production 2 GREEN UNITED MUSIC Paris, FRANCE
Credits
Name Company Position
Antoinette Beatson BETC Executive Creative Director
Julien Deschamps BETC Associate Creative Director
Julien Schmitt BETC Art Director
Arthur Pelissier BETC Graphic Designer
David Campese BETC Copywriter
Jules Blondeau BETC Community Manager
Anaïs Grelet BETC Traffic Manager
Caroline Bouillet NA TV Producer
Caroline Bouillet NA TV Producer
General Pop General Pop General Pop Production
RFI RFI RFI Radio Production
Emmanuelle De Montesson BETC Agency Management
Anne-Laure Weulersse BETC Agency Management
Annaëlle Foy BETC Agency Management
Charlène Heurtebise BETC Agency Management
Laurene Delaunet-Lales BETC Agency Management

Write a short summary of the ambient work.

On May 22nd, for the International Day for Biological Diversity, Lacoste went totally “Crocodile-Free” all around the world. For the second year of its partnership with the International Union for Conservation of Nature (IUCN), Lacoste pushed its engagement for wildlife even further. Its iconic crocodile left its usual spots to ten threatened species in every square foot of Lacoste’s main stores in the world. All Lacoste communication and social platforms also became “Crocodile-Free”. All profits from this day helped IUCN’s efforts to conserve threatened wildlife.