CROCODILE FREE

Silver Eurobest Award

Case Film

Presentation Image

TitleCROCODILE FREE
BrandLACOSTE
Category F07. Corporate Purpose & Social Responsibility
Product/ServiceLACOSTE
Entrant BETC Paris, FRANCE
Idea Creation BETC Paris, FRANCE
Production GENERAL POP Pantin, FRANCE
Production 2 GREEN UNITED MUSIC Paris, FRANCE
Credits
Name Company Position
Antoinette Beatson BETC Executive Creative Director
Julien Deschamps BETC Associate Creative Director
Julien Schmitt BETC Art Director
Arthur Pelissier BETC Graphic Designer
David Campese BETC Copywriter
Jules Blondeau BETC Community Manager
Anaïs Grelet BETC Traffic Manager
Caroline Bouillet NA TV Producer
Caroline Bouillet NA TV Producer
General Pop General Pop General Pop Production
RFI RFI RFI Radio Production
Emmanuelle De Montesson BETC Agency Management
Anne-Laure Weulersse BETC Agency Management
Annaëlle Foy BETC Agency Management
Charlène Heurtebise BETC Agency Management
Laurene Delaunet-Lales BETC Agency Management

Please tell us how the brand purpose inspired the work

Lacoste wanted to demonstrate that its environmental responsibility goes beyond the simple respect of CSR charters: for them, being an actor of this industry also requires to take action, and hopefully show the way to other brands. The crocodile is one of the most famous logos in the world. It is the absolute emblem of Lacoste, creating desirability and passion among the brand's fans. Removing the beloved crocodile from polos and stores shed light on endangered species and rose awareness about their alarming condition. The Lacoste crocodile keeps on fighting for the survival of other wildlife to raise awareness on 10 other threatened species.