Title	ANIMALS ARE DISAPPEARING
Brand	WWF
Product/Service	WILDLIFE PRESERVATION
Category	F07. Corporate Purpose & Social Responsibility
Entrant	PONG Copenhagen, DENMARK
Idea Creation	PONG Copenhagen, DENMARK
Media Placement	PONG Copenhagen, DENMARK
PR	PONG Copenhagen, DENMARK
Production	PONG Copenhagen, DENMARK

Name	Company	Position
Mikkel Elung	PONG	Creative consulant
Rasmus Zepernick	PONG	Art Director
Mette Hørdum	PONG	Creative strategist
Cirkeline Buron	WWF	Brand Manager

Please tell us how the brand purpose inspired the work

WWF exist to preserve and improve nature and wildlife on our planet. However a recent WWF report showed that 68% of wildlife has disappeared since 1970. This means that animals are disappearing faster than anyone imagined. But Denmark is far away from the disappearing animals in a rain forrest, and it can be difficult for Danes to understand just how fast animals are disappearing. But we found out the disappearing rate matches how often an average Danish bus stops and opens its doors to let passengers out. This gave us a powerful way to demonstrate how fast animals are disappearing.