| Title | TRYBLUESKY |
| Brand | AEROSPACE CENTER KPCY |
| Product/Service | SKYDIVING COURSES |
| Category |
E02. Ambient Outdoor |
|
Entrant
|
MEX ADVERTISING Kiev, UKRAINE
|
|
Idea Creation
|
MEX ADVERTISING Kiev, UKRAINE
|
|
Media Placement
|
MEX ADVERTISING Kiev, UKRAINE
|
|
Production
|
MEX ADVERTISING Kiev, UKRAINE
|
Credits
| Oleksandr Brusko |
MEX Advertising |
Client Service Director |
| Yegor Kharkoff |
MEX Advertising |
Creative Director |
| Ganna Korman |
Varvara Mozhaieva |
DOP |
| Varvara Mozhaieva |
Varvara Mozhaieva |
Director |
| Olexandr Mykytenko |
MEX Advertising |
General Manager |
| Tetiana Popova |
MEX Advertising |
CEO |
| Daniel Tertychnyy |
MEX Advertising |
Copywriter |
| Mike Yablochkov |
MEX Advertising |
Art Director |
Cultural / Context information for the jury
Ukraine is overwhelmed with teenage drug use. Every 4-th Kyiv teenager tries drugs. It's never been easier: the walls of residential areas are densely covered with drug dealers' contacts. Teens get drugs through the drug dealers's accounts in the anonymous Telegram messenger: baggies with drugs are hidden in various places throughout the neighborhoods, buyer sends the money and receives the exact location and a photo of the place, where to look for the drugs.
We knew that people quit drugs after they tried skydiving, even those who struggled to quit many times before, because nothing compares. And a famously friendly skydiving community helps drug addicts to break free of their toxic environment. An ex heroin addict, who tried to kick the addiction for decades, is now a Russian female skydiving champion!
Please outline the innovative elements of the work
Use illegal drug distribution channel as a media channel.