| Title | BUGGY |
| Brand | DULUX |
| Product/Service | Scuff Resist Technology |
| Category |
B01. Fast Moving Consumer Goods |
|
Entrant
|
MULLENLOWE LONDON, UNITED KINGDOM
|
|
Idea Creation
|
MULLENLOWE LONDON, UNITED KINGDOM
|
|
Production
|
ANGELA WOODS AGENCY London, UNITED KINGDOM
|
Credits
| Jose-Miguel Sokoloff |
Mullenlowe Group |
Chief Creative Officer |
| Alex Okada |
MullenLowe London |
Creative Director |
| Katrina Encanto |
MullenLowe London |
Creative Director |
| Edgar Galang |
MullenLowe London |
Creative Director |
| Rebecca Harrison |
MullenLowe London |
Business Director |
| Carys Badrick |
MullenLowe London |
Agency Producer |
| Jennifer Bates |
MullenLowe London |
Account Manager |
| Bruno Carramaschi |
MullenLowe London |
Strategist |
| Aaron Tilley |
Angela Woods |
Photographer |
Cultural / Context information for the jury
Dulux Easycare Anti-Scuff is an innovative new wall paint that is extremely resistant to scuffs and black marks. It is a pioneer in terms of introducing this technology, as there was no other product in the market with the same benefit. Scuffs occur easily but are difficult to remove, and this can be a source of stress for people hoping their walls would stand the test of time and daily life. So we depicted a “scuff-free world" where objects bounce off your walls like balloons, leaving no marks.
Is the poster / billboard larger or smaller than a 6 sheet poster (1200 x 1800mm)?
For Poland they were 6 sheets at bus stop.