| Title | ZEROZEROZERO STORE |
| Brand | SKY ITALIA |
| Product/Service | TV SHOW ZEROZEROZERO BASED ON THE BOOK BY ROBERTO SAVIANO |
| Category |
D03. Special Build |
|
Entrant
|
M&C SAATCHI Milan, ITALY
|
|
Idea Creation
|
M&C SAATCHI Milan, ITALY
|
|
Production
|
UTOPIA Milan, ITALY
|
Credits
| Luca Scotto di Carlo |
M&C SAATCHI |
Executive Creative Director |
| Vincenzo Gasbarro |
M&C SAATCHI |
Executive Creative Director |
| Daniele Dionisi |
M&C SAATCHI |
Creative Director |
| Paolo Perrone |
M&C SAATCHI |
Creative Director |
| Sofia Sasso |
M&C SAATCHI |
Copywriter |
| Giulia Trimarchi |
M&C SAATCHI |
Art Director |
| Christian Rosin |
M&C SAATCHI |
Digital Designer |
| Leopoldo Schutz |
M&C SAATCHI |
Head of UX/UI Design |
| Eleonora Guidolin |
M&C SAATCHI |
Account |
| Alessia Serino |
M&C SAATCHI |
Digital Producer |
| Federico Fornasari |
M&C SAATCHI |
Production Director |
| Federico Fornasari |
Utopia |
Executive Producer |
| Lorenzo Alaimo |
Utopia |
Producer |
| Elisa Shvechuck |
Utopia |
Production Assistant |
| Giovanni Iavarone |
Utopia |
Director |
| Piermaria Agostini |
Utopia |
Director Of Photography |
| Francesco De Giorgi |
Utopia |
Editor |
| Simon Gottlieb |
Utopia |
Motion Designer |
| Lorenzo Guagni |
Utopia |
Graphic Designer |
| Luca Ava |
Utopia |
Pictures |
| Claudia Bagordo |
Utopia |
Production Designer |
Cultural / Context information for the jury
Drug traffic is a trade that is never silent, never on pause but always on track. Hidden in dark spots but moving, forward and toward a new way to deliver drugs. Mostly, cocaine.
Not many people know the reality behind its secrets.
In order to launch ZeroZeroZero, the Tv show by Sky Original that unveil the secrets behind the drug trade, we needed to find a disruptive idea. The campaign was set in Milan, one of the biggest city in Italy and with the higher cocaine data.
Write a short summary of the ambient work.
For two days, we opened a temporary store in the center of Milan, Italy.
People who walked in were able to see and touch the goods, just like in any normal store that sells any kind of things.
But when they wanted to buy the items, they had the reveal: all the goods were means to deliver different weigh of cocaine.
The experience continued in an exhibition that showed people how those goods are used every day by drug dealers to hide cocaine and deliver it anywhere.
ZeroZeroZero Store was also a fake e-commerce and was launched through a provocative social media campaign.
All, to raise awareness and promote Sky Original ZeroZeroZero.