| Title | HERVÉ |
| Brand | LESFURETS |
| Product/Service | FINANCIAL SERVICES / INSURANCE COMPARISON WEBSITE |
| Category |
A06. Consumer Services / Business to Business |
|
Entrant
|
BELLE PARIS, FRANCE
|
|
Idea Creation
|
BELLE PARIS, FRANCE
|
|
Media Placement
|
BBO MEDIA GROUP Paris, FRANCE
|
Credits
| PIERRE DUQUESNOY |
BELLE |
Executive Creative Director |
| NIELS MARQUEYSSAT |
BELLE |
Copywriter |
| VINCENT REQUILLART |
BELLE |
Art Director |
| JONATHAN KAGANE |
BELLE |
Planning Director |
| SOLENE MADEC |
BELLE |
CEO |
| AMELIE BRETON |
BELLE |
Brand Manager |
| ISABELLE DRAY |
BELLE |
Agency Producer |
Cultural / Context information for the jury
In France, all cars featured in ads drive without the required green insurance sticker so we hijacked car ads to remind that insurance is not optional.
Translation. Provide a full English translation of any text.
Gorgeous car! But where's the insurance vignette?
And yet lesfurets makes is so simple to find the best car insurance #vignettegame
You can always count on lesfurets
Is the poster / billboard larger or smaller than a 6 sheet poster (1200 x 1800mm)?
Yes