SOCIAL DISTANCING WHOPPER
Title | SOCIAL DISTANCING WHOPPER |
Brand | BURGER KING |
Product/Service | SOCIAL DISTANCING WHOPPER |
Category |
D05. Interactive / Immersive Experiences |
Entrant
|
WUNDERMAN THOMPSON Milan, ITALY
|
Idea Creation
|
WUNDERMAN THOMPSON Milan, ITALY
|
PR
|
WUNDERMAN THOMPSON Milan, ITALY
|
Production
|
WUNDERMAN THOMPSON Milan, ITALY
|
Credits
Lorenzo Crespi |
Wunderman Thompson |
Chief Creative Officer |
Pas Frezza |
Wunderman Thompson |
Creative Director |
Luca Iannucci |
Wunderman Thompson |
Creative Director |
Giuseppe Stigliano |
Wunderman Thompson |
Chief Executive Officer |
Laura Vimercati |
Burger King |
Marketing Director |
Chiara Camerini |
Burger King |
Marketing Manager |
Serena Wieland |
Burger King |
Marketing Manager |
Morgan Storti |
Wunderman Thompson |
Production Designer |
Marta Armando |
Wunderman Thompson |
Agency Producer |
Alessandro De Leo |
Alessandro De Leo |
Director |
Gigi Cassano |
Movie Magic |
Director 2 |
Ruggero Andreozzi |
Ruggero Andreozzi |
Speaker |
The FoolishMouse by MaxH |
The FoolishMouse by MaxH |
Music Artist |
Matteo Bellisario |
Wunderman Thompson |
Account Manager |
Luca Santagati |
Wunderman Thompson |
Account Executive |
Cultural / Context information for the jury
After three months of total confinement caused by Covid19, Italian people were finally free to move around. However, to preserve public health, the Government had established some new rules. The most important, to keep at least one meter apart from one another.
Write a short summary of the ambient work.
After the lockdown period, people had a great desire to eat out but the need for safety was even greater. In response to this and in celebration of their restaurants reopening, Burger King introduced a special OOH, a sandwich:
the Social Distancing Whopper. Their iconic classic made with three times the onions to ensure others keep a safe distance.
The Social Distancing Whopper has been available at all the Burger King restaurants and via delivery since the day lockdown ended. Launched through a social and digital campaign along with OOH and in-store posters.