Title | PRINCIPEZINHO |
Brand | LEYA PUBLISHING |
Product/Service | EBOOKS |
Category |
A05. Media / Entertainment |
Entrant
|
BAR OGILVY Lisbon, PORTUGAL
|
Idea Creation
|
BAR OGILVY Lisbon, PORTUGAL
|
Production
|
STUDIO NUTS Lisbon, PORTUGAL
|
Credits
Diogo Anahory |
Bar Ogilvy Portugal |
Executive Creative Director |
Jose Bomtempo |
Bar Ogilvy Portugal |
Executive Creative Director |
Joao Amaral |
Bar Ogilvy Portugal |
Creative Director |
Nuno Rica |
Bar Ogilvy Portugal |
Creative Director |
Matilde Parreira |
Bar Ogilvy Portugal |
Account Director |
Nuno Calado |
Bar Ogilvy Portugal |
Producer |
Helena Peres |
Bar Ogilvy Portugal |
Art Finalist |
Cultural / Context information for the jury
In counterpoint to all messages urging people to stay at home during the lockdown caused by the Covid-19 pandemic, Leya launched a campaign encouraging them to step outside. How? By reading a book.