TRUMP'S CLIMATE CHANGE OF MIND
Title | TRUMP'S CLIMATE CHANGE OF MIND |
Brand | NOVENTI HEALTH SE |
Product/Service | NOVENTI HEALTH SE |
Category |
D07. Corporate Purpose & Social Responsibility |
Entrant
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AVANTGARDE GESELLSCHAFT FÜR KOMMUNIKATION Munich, GERMANY
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Idea Creation
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AVANTGARDE GESELLSCHAFT FÜR KOMMUNIKATION Munich, GERMANY
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Media Placement
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AVANTGARDE GESELLSCHAFT FÜR KOMMUNIKATION Munich, GERMANY
|
PR
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AVANTGARDE GESELLSCHAFT FÜR KOMMUNIKATION Munich, GERMANY
|
Production
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AVANTGARDE GESELLSCHAFT FÜR KOMMUNIKATION Munich, GERMANY
|
Credits
Tim Strathus |
Avantgarde Gesellschaft für Kommunikation mbH |
Chief Creative Officer |
Martin Jüstel |
Avantgarde Gesellschaft für Kommunikation |
Creative Director |
Adrian Jaeschke |
Avantgarde Gesellschaft für Kommunikation mbH |
Creative Director |
Silvio Dr. Kusche |
NOVENTI Health SE |
CMO |
Alexandra Freiberger |
Avantgarde Gesellschaft für Kommunikation mbH |
Senior Project Manager |
Please tell us how the brand purpose inspired the work
NOVENTI is Germany ́s market leader for digital healthcare and the largest pharmacy enterprise resource planning organization. The core target groups are pharmacies, other service providers, nursing services, and physicians. Alongside secure financing, the group also offers its network platform, which promotes vital sharing of knowledge and expertise across companies. Sustainability is one of the core principles in the group strategy. Therefore, receiving an invitation to the UN Climate Action Summit 2019 in New York as a representative of Germany was not only an honor but also a great opportunity to share our mindset with the world. By publishing an open letter directed to Donald Trump in his hometown newspaper, we not only challenged the President of the United States publicly for not taking responsibility – we also informed a lot of his (international) critics about NOVENTIs efforts to fight climate change.